date. 2020-

format. 2D Graphic Design

desc.. Assorted marketing and branding assets for the guitar pedal company Withered Hand FX

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objectives: 1. Create a Logo for use on marketing materials, as an ident on PCBs, and to be made into a stamp for shipping materials. 2. Create a branding language, choose fonts, and take product photography for a series of ads inspired by the kind found in the back of vintage 70s/80s magazines.

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solutions: Created a basic text logo and outsourced to a known illustrator for the hand logo. Built out a simple text logo and added it to the illustration to make a "crest". Studied vintage advertising copy and wrote some tongue-in-cheek descriptions of the pedals to be placed over product photography I color corrected to look like a faded magazine page.